Main Product
POSTED ON Monday, January 21, 2013 AT 2:29 AM \\
Ponni
Taj Mahal Herb Rice
• Cultivated in the
rice fields along the river in South India.
• Low carbohydrate.
Suitable for people who suffering from
diabetes and hypertension.
• High calcium. Good
for bones and teeth.
• Long lasting.
• Imported from Pakistan
• Planted in
the most infertile paddy fields in Punjabi, known as "Kallar Tract"
where snow from the mountains flow into
the lowlands.
• Easily blend,
non-stick, soft in texture with a natural aroma.
• Suitable for beriyani
rice, tomato rice, chicken rice and so on.
• Imported specially from Pakistan
• It has a white
texture and clean.
• Before cooking, it should be soaked 10-20
minutes to get better results.
• Suitable for beriyani
rice, bukhari rice and others.
• The best choice of fragrant rice imported from Thailand.
• It is white, fragrant aroma
and high quality and
have a soft texture.
• Suitable for chicken rice, tomato rice and others.
• It is white, clean and non sticky
• Suitable for "Nasi Lemak", Fried Rice, Chicken Rice, etc.
• Suitable for all types of rice
dishes such as nasi
lemak, white rice, fried rice and so on.
• The
best choice of fragrant is imported from Thailand.
• It is
white, clean, aromatic and high of quality and have soft texture.
• Suitable
for “Chicken Rice”, “Tomato Rice”, “Kerabu Rice”, etc.
• Known
as pulut and it is usually mixed with coconut milk, along with a bit of salt to
add some taste.
• Used
during the festive season as traditional food, such as Lemang, Ketupat Pulut
and also be used in certain famous traditional local desserts.
Main Product
POSTED ON Monday, January 21, 2013 AT 2:29 AM \\
Ponni
Taj Mahal Herb Rice
• Cultivated in the
rice fields along the river in South India.
• Low carbohydrate.
Suitable for people who suffering from
diabetes and hypertension.
• High calcium. Good
for bones and teeth.
• Long lasting.
• Imported from Pakistan
• Planted in
the most infertile paddy fields in Punjabi, known as "Kallar Tract"
where snow from the mountains flow into
the lowlands.
• Easily blend,
non-stick, soft in texture with a natural aroma.
• Suitable for beriyani
rice, tomato rice, chicken rice and so on.
• Imported specially from Pakistan
• It has a white
texture and clean.
• Before cooking, it should be soaked 10-20
minutes to get better results.
• Suitable for beriyani
rice, bukhari rice and others.
• The best choice of fragrant rice imported from Thailand.
• It is white, fragrant aroma
and high quality and
have a soft texture.
• Suitable for chicken rice, tomato rice and others.
• It is white, clean and non sticky
• Suitable for "Nasi Lemak", Fried Rice, Chicken Rice, etc.
• Suitable for all types of rice
dishes such as nasi
lemak, white rice, fried rice and so on.
• The
best choice of fragrant is imported from Thailand.
• It is
white, clean, aromatic and high of quality and have soft texture.
• Suitable
for “Chicken Rice”, “Tomato Rice”, “Kerabu Rice”, etc.
• Known
as pulut and it is usually mixed with coconut milk, along with a bit of salt to
add some taste.
• Used
during the festive season as traditional food, such as Lemang, Ketupat Pulut
and also be used in certain famous traditional local desserts.
Company's Profile
SYARIKAT FAIZA SDN. BHD. (HQ)
PLO 442, JLN WAWASAN 16,
KAWASAN INDUSTRI SRI GADING 2,
83300 BATU PAHAT,
JOHOR.
TEL : 607-4556900 FAX : 607-4557800
-SYARIKAT FAIZA WAS ESTABLISHED IN 1982, DOING RETAIL ACTIVITIES AS ITS CORE BUSINESS.
-IN 1992, SYARIKAT FAIZA OFFICIALLY BEING INCORPORATED UNDER SYARIKAT FAIZA SDN. BHD. (SFSB), AND WENT INTO VENTURE CAPITAL WITH PADIBERAS NASIONAL (BERNAS) IN 1997.
-IN THE LATE 90S SHOPPERS BEGAN ASSESSING MORE CLOSELY THE PROCESSING AND OTHER PROPERTIES OF EDIBLE PRODUCTS.
-IT WAS AT THIS TIME THAT THE COMPANY WAS INTRODUCED TO A UNIQUE CATEGORY OF HERBAL QUALITY RICE FROM THE STATE OF KARTANAKA AND SOUTH INDIA. IT WAS THE HERBAL "PONNI" RICE.
-LOOKING TO BLOW A MILLION, SFSB IMMEDIATELY RECOGNIZED THE INTRINSIC BENEFITS RICE CONSUMERS WOULD DERIVE WITH "PONNI" RICE IN THEIR DIET.
-TODAY UNDER THE BRAND NAME TAJ MAHAL, PONNI RICE HAS BEEN DISTRIBUTED THROUGHOUT MALAYSIA.
AS A PASSAGE OF BENEFIT, TAJ MAHAL HAS CREATED A TREMENDOUS IMPACT IN CONSUMER DEMAND OF OTHER SFSB RICE PRODUCTS, SUCH AS BASMATHI, FRAGRANT RICE, THAI SUPER SPECIAL AND LOCAL RICE.
-THE STRENGTH OF SFSB, LIES WITHIN THEIR ENERGETIC AND PROFESSIONAL DRIVING FORCE WITH EXTENSIVE KNOWLEDGE AND EXPERIENCE IN RESPECTIVE FIELDS, WHICH WILL MAKE THEM MORE THAN READY TO COMPETE IN RICE BUSINESS SCENARIO.
-THIS IS BECAUSE AT SFSB, THEY NEVER EVER COMPROMISED ON QUALITY.
-THEY ALWAYS LOOK AHEAD FOR BETTER TECHNIQUES, BETTER WAY TO PRODUCE, TO DELIVER, TO COMMUNICATE, TO PROMOTE, TO SERVICE, TO SELL.
-THEY FIRMLY BELIEVE THAT EXCELLENT IS ACHIEVED FROM WHAT THEY DO PASSIONATELY.
entrepreneur's profile
-FAIZA BAWUMI SAYED AHMAD IS THE OWNER OF THE COMPANY FAIZA SDN. BHD. IN 1964.
-BORN IN EGYPT AND MOVED ON TO MALAYSIA
-SHE WAS ABLE TO MASTER AND TALK IN MALAY ONLY IN THREE MONTH IN MALAYSIA BECAUSE OF HER FRIENDLY ATTITUDE
-HAVE SEVEN CHILDREN AND A GRANDMOTHER TO 32 GRANDCHILDREN BUT STILL BUSY WORKING ON THE STRATEGY TO STRENGTHEN ITS POSITION IN A VARIETY OF BUSINESSES IN THE COUNTRY.
-LOOK LIKE SOFT BUT DECISIVE.
-PUAN FAIZA WAS BORN IN THE FAMILY THAT WAS INVOLVED IN THE BUSINESS.
-BEEN IN THE BUSINESS SINCE CHILDHOOD, SHE USED TO BE A CASHIER IN HIS FATHER'S SHOP.
-SHE STARTED HER BUSINESS BY TAKING SEWING JOB WITH RM4 AND SELL A VARIETY OF GROCERIES.
-NEXT, SHE SELL SET OF ENCYCLOPEDIA FOLLOWED BY DISHWARE BUSINESS.
-LATER, SHE BOUGHT A VARIETY OF SPICES SUCH AS CORIANDER, CUMIN, FENUGREEK, DRIED CHILIIES, CLOVES AND MANY MORE FOR MIXING THE INGREDIENTS TO PRODUCE CURRY SPICES UNDER THE BUNGA RAYA BRAND NAME.
-THEN, PUAN FAIZA APPLIED FOR A WHOLESALER LICENSE AND SELL VARIOUS TYPES OF RICE, INCLUDING PONNI, BASMATI RICE, FRAGRANT RICE AND SIAM RICE.
HER COMPANY NOW HAS BEEN KNOWN AS HIGH QUALITY PRODUCTS AND A HUNDRED PERCENT MUSLIM PRODUCT AND HALAL.
-SHE HOPED WITH HER INVOLVEMENT IN THE PRODUCTION OF THESE PRODUCTS WILL GIVES OPTION TO MUSLIMS TO GET A HIGH QUALITY PRODUCT WITHOUT DOUBTING IT HALAL’S STATUS.
-PUAN FAIZA SAID HER EXPERIENCES IN BUSINESS, INCLUDING DEALING WITH OTHER NATIONS HAD OPEN HER MIND TO AWAKEN THE MALAY AND MUSLIM COMMUNITY TO ADOPT THE ATTITUDE OF HELPING EACH OTHER IN THIS NATION.